Our story

Fière was born from a desire to create lingerie that fits the modern woman. Lingerie that's designed to be seen. Fière's collection is fashion forward, colorful and comfy. Crafted from unique and luxurious laces sourced out of France and Italy.

Launched in the summer of 2024, Fière is an Amsterdam-based brand. All lingerie items are ethically produced in Portugal by a small women-owned family atelier. The collection is designed at the Fashion institute of Technology in New York, with assistance from top fashion designers.

The name Fière is the feminine form for pride "fier" in French.

Because at Fière, we believe in empowering every woman to feel confident and free. Feeling Fière is more than just wearing our lingerie—it's a statement of self-expression and pride.

Contact:

General inquiries: hello@fiereintimates.com Press: hello@fiereintimates.com